Deschutes County Fair and Rodeo
Case Study
Set in the heart of Central Oregon, Deschutes County Fair and Expo is a modern state of the art event facility set on over 340 beautifully manicured acres.
More than 200,000 square feet of flexible indoor space and state of the art amenities Plus a diverse collection of outdoor spaces.
Results
Broke all attendance records
Targeted advertising throughout Central Oregon
Broke all past records
Watch
Watch the KTVZ news report on the record breaking fair.
The Mission
Challenge:
The Deschutes County Fair and Rodeo was looking to grow it’s attendance year over year. They also had a need to produce print collateral to support and promote the event all with a cohesive brand style and voice.
Strategy:
Wild Pixel started by conducting market research to inform an effective advertising strategy. We implemented a targeted approach to reach the right audience at the right time with the right message. Leveraging paid advertising on social platforms allowed for an increase in web traffic and overall visitor count.
During the preparations for the fair, Wild pixel produced designs for both print and digital media that was on-brand and helped facilitate a positive user experience.
Results:
The Deschutes County Fair and Rodeo broke every record that it held over it’s 102 year history from attendance to revenue.
Deliverables
- Social Advertising
- Graphic Design
- Print Collateral
- Identity and Brand Design
- Commercial Photography