Arclight Dynamics CNC Plasma Tables
Case Study
Arclight Dynamics manufactures and sells CNC Plasma Cutting Tables. Gaining a strong market share in a highly competitive industry through quality products and industry leading customer service.
Results
Strategic Advertising in a Competitive Market
Strength Through SEO Tactics
The Bottom Line
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Learn more about Arclight Dynamics products.
The Mission
Challenge:
Arclight Dynamics was struggling to capture quality leads. Their advertising campaigns were not bringing in their target audience and wasting ad spend. Also, their outdated website did not facilitate a modern user experience with capabilities to conduct Ecommerce.
Strategy:
Wild Pixel started by overhauling their entire advertising strategy. We implemented an omni-channel approach to targeting the right audience at the right time with the right message.
Once we saw success with the advertising strategy, we then reimagined the Arclight Dynamics digital presence. We set out to turn complicated into simple by creating a way for their user to build custom configurations through thoughtful information architecture.
Results:
Arclight Dynamics has seen a significant increase in return on ad spend (ROAS), averaging over 25x per month. They have also seen massive growth in overall sales year-over-year.
Deliverables
- Strategy Development
- Google Advertising
- Social Advertising
- SEO
- UX and UI
- Ecommerce Website
- Commercial Photography
- Video Production
- Identity & Brand Design
- Print Collateral