Case Study
Airbnb Plus
Thoughtfully designed homes. Exceptional hosts. Verified for quality. Airbnb Plus is a selection of only the highest quality homes with hosts known for great reviews and attention to detail.
The Mission
Challenge:
Airbnb rolled out a new program called Airbnb Plus. This highlights the best homes and hosts in the region and they needed quality content to go with these premium line of Airbnb rentals.
Strategy:
Wild Pixel was engaged to photograph these listings throughout the region for Airbnb according to a set creative direction that provides a “Plus” brand feel.
Results:
An entire line of Plus homes rolled out throughout the region.
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